In August of 2005, Brand Little, an operations manager for the Associated Press purchased
The Sunshine, his first commercial salmon boat. He spent his first year learning the ropes
as he fished the frigid and rugged waters of Bodega Bay and the Northern California coast.
In 2006, he and his wife Laura came up with an idea to cut out the middleman and start
marketing their catch to the seafood starved people of the California foothills. The Auburn
Farmers Market served as the birthplace for The Little Fish Company. Laura would drive to
Bodega Bay from her Sacramento home to help Brand unload his boat of fresh salmon on
Fridays, take them to a processor where it would be filleted and packaged, and then have it
to market on the very next day where folks would line up for a product so fresh that it was
never thought possible at such an inland location as Auburn.
As Brand met more and more fisherman out on the water, he soon realized that there was
an opportunity to market their catch as well. There were many other species like crab,
halibut, snapper, lingcod, black cod and petrale sole that were being unloaded at the docks
and caught just hours earlier. Soon his trucks were transporting dozens of species of fresh
wild caught fish to the hills of Northern California.
The Little Fish Company Now
Today The Little Fish Company has a new boat. The Fair Seas out of San Francisco, CA is
much bigger than The Sunshine and targets Salmon, Albacore, Halibut, Snapper, Black
Cod and Lingcod. In addition to increasing their fishing power they have also expanded
their outlets and now have markets in Auburn, Sacramento, Lincoln, Placerville, North Lake
Tahoe, Colfax, and South Lake Tahoe. We are also planning to open up new markets in
Roseville and Davis during the fall of 2008.
We now have out of state partners to bring in the freshest tropical species such as Sashimi
Grade Ahi Tuna, Mahi-Mahi, Ono, and extreme northern species such as Alaskan Salmon